Primary colour version
Use on white or light, simple backgrounds.
BRAND IDENTITY
CI / BI
Presenting the Resus name and values consistently.
RESUS IDENTITYOur commitment to agriculture,
Our commitment to agriculture,
expressed in one name.
The sprout and cultivated-field motifs within the Resus wordmark evoke agriculture and growth. Preserve the original shape and proportions for a consistent brand image.
LOGO VARIATIONS
Choose a logo for its background.
Choose the original colour, black or white version that provides sufficient contrast with the background.
Single-colour black
Use for monochrome printing or where colour reproduction is limited.
Reversed white
Use on dark backgrounds to keep the logo clearly visible.
SPACE & SIZE
Space and legibility.
Using H as the logo height, allow a minimum clear space of 0.25H on every side.
0.25HH
Minimum reproduction size
- Digital screens
- Recommended width: at least 96px
- Printed materials
- Recommended width: at least 25mm
Keep the sprout motif and lettering clear in every medium. Use the dedicated icon for small spaces such as favicons.
COLOR GUIDE
Green inspired by nature.
Preserve the colour logo’s distinctive gradient. Use the values below as references for digital media.
RESUS GREEN
#387235 · RGB 56 / 114 / 53
LIGHT GREEN
#669E57 · RGB 102 / 158 / 87
BLACK
#000000 · RGB 0 / 0 / 0
WHITE
#FFFFFF · RGB 255 / 255 / 255
CONSISTENT USE
Keep the original appearance.
Preserve proportions
Do not stretch or compress the width or height.
Preserve colours
Do not alter the colours or gradient.
Preserve the form
Do not separate the lettering or sprout motif, or substitute another typeface.
Ensure contrast
Avoid busy photographs and backgrounds with brightness similar to the logo.
BRAND ASSETS
Download logo filesOriginal Resus logo files
Download the colour, black and white logo versions.
